DC Snow Program Cancelled?

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  1. mcbain

    mcbain


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    DC Snow Program Cancelled?   

    jen24 said:

    jp said:  Dc mtn lab vid was banger

     
    I do love that video. It is definitely in my top 5 most watched.

     

    x2

    The EL, we don't just report the news, we make it!

  2. mashy-naps

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    DC Snow Program Cancelled?   

     oops, 2013 DC board??

    [+] Embed the video | Video DownloadGet the Video Widget


     

  3. illocon

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    DC Snow Program Cancelled?   

    2013 gear would have been designed and produced already. You're not gonna can stuff that has had money spent on it.

    2014 and on would be interesting, particularly as 2014 gear is being tested/tweaked this winter.

  4. Iced_endeavor

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    DC Snow Program Cancelled?   

    illocon said: 2013 gear would have been designed and produced already. You're not gonna can stuff that has had money spent on it.

     

    This happens more often than companies just giving up and admitting defeat way before they have too. I'd say the majority of companies that have failed have had future seasons product in some stage of development when they went under. Big companies are working way ahead of what the customer is currently able to purchase at the time, obviously.

  5. big_matt

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    DC Snow Program Cancelled?   

    dontsleep said:  
    ...but do they have that marketing? Nike is a motherfuckin powerhouse of influence.

     

    Absolutely. And they have more employees and worldwide revenue than Nike.

    Adidas need to add Trice and Torstein to their one-man Blauvelt team and come in hot next year.

  6. 89c51

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    DC Snow Program Cancelled?   

    big_matt said:

    dontsleep said:  
    ...but do they have that marketing? Nike is a motherfuckin powerhouse of influence.

     
    Absolutely. And they have more employees and worldwide revenue than Nike.
    Adidas need to add Trice and Torstein to their one-man Blauvelt team and come in hot next year.

     

    Before adding riders what they have to do is deliver a product that is as good or even better than nike in every department be it aesthetics (in which nike did an excellent job and IMO has some of the most beautiful boots in the industry) fit comfort tech etc.

  7. mcbain

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    DC Snow Program Cancelled?   

    Addidas has some skateboarders on the payroll right? I seem to recall Mark Gonzales skating for Addidas.

    Addidas sponsors Katy Perry btw.

  8. DanDan

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    DC Snow Program Cancelled?   

    Whoever asked where Devun Walsh was going...

    Lets pray to god he goes to Endeavor. haha.

  9. RIPITUP

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    DC Snow Program Cancelled?   

    mcbain said: Addidas has some skateboarders on the payroll right? I seem to recall Mark Gonzales skating for Addidas.
    Addidas sponsors Katy Perry btw.

     
    Snoop Dogg too? Or is that just for the commercials?

  10. big_matt

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    DC Snow Program Cancelled?   

    I want to see snoop rocking some adidas snowboard boots in their 2013 catalogue.

  11. red baron

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    DC Snow Program Cancelled?   

    89c51 said:

    big_matt said:

    dontsleep said:  
    ...but do they have that marketing? Nike is a motherfuckin powerhouse of influence.

     
    Absolutely. And they have more employees and worldwide revenue than Nike.
    Adidas need to add Trice and Torstein to their one-man Blauvelt team and come in hot next year.

     
    Before adding riders what they have to do is deliver a product that is as good or even better than nike in every department be it aesthetics (in which nike did an excellent job and IMO has some of the most beautiful boots in the industry) fit comfort tech etc.

     
    Not saying that having great product is a bad thing (obviously) but there have definitely been companies w/ stacked teams out the gate w/ questionable product.

  12. mcbain

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    DC Snow Program Cancelled?   

    red-baron said:

    89c51 said:

    big_matt said:

    dontsleep said:  
    ...but do they have that marketing? Nike is a motherfuckin powerhouse of influence.

     
    Absolutely. And they have more employees and worldwide revenue than Nike.
    Adidas need to add Trice and Torstein to their one-man Blauvelt team and come in hot next year.

     
    Before adding riders what they have to do is deliver a product that is as good or even better than nike in every department be it aesthetics (in which nike did an excellent job and IMO has some of the most beautiful boots in the industry) fit comfort tech etc.

     
    Not saying that having great product is a bad thing (obviously) but there have definitely been companies w/ stacked teams out the gate w/ questionable product.

     

    <cough> FORUM </cough>

  13. Tricky

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    DC Snow Program Cancelled?   

     Never ridden a DC board. But I like their outerwear. I like Horgmo, Biittner, Guldemond and Walsh. Great riders. Interested to see where they all go. Technine probably. Ha.

  14. iiro

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    DC Snow Program Cancelled?   

    tricky said:  Never ridden a DC board. But I like their outerwear. I like Horgmo, Biittner, Guldemond and Walsh. Great riders. Interested to see where they all go. Technine probably. Ha.

     

    gueldemont hasnt ridden for dc for like 2 years now he is on rockstar

  15. Iced_endeavor

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    DC Snow Program Cancelled?   

    tricky said:  Never ridden a DC board. But I like their outerwear. I like Horgmo, Biittner, Guldemond and Walsh. Great riders. Interested to see where they all go. Technine probably. Ha.

     

    do you follow snowboarding at all?

  16. Iced_endeavor

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    DC Snow Program Cancelled?   

    I'm far and away most interested to see what happens with Devun and the DC Canada riders if this goes down as it's rumored too. It seems like pretty much all the Canadian team riders were kind of coasting along, not pushing nearly as hard as they had in the past with the exception of Cory Gallon. It seems like quite a few people viewed getting on DC as "making it" and kind of fell into a groove of being overly comfortable. Just my thoughts and I won't name names at all. Anyone in Canada who watches Canadian snowboard videos and has for the last 5 years can probably figure out on their own who I'm talking about. Half the Canadian guys were putting out way better parts 3-4 years ago, and it's not an issue with age or injuries from what I can tell.

  17. Krazylegz1485

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    DC Snow Program Cancelled?   

     You say that like your mentioning of them on here might actually negatively impact them in some way.

    Meanwhile, I've got a bunch of extremely rare DC diecuts I might be interested in selling...

  18. Iced_endeavor

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    DC Snow Program Cancelled?   

    That's not my reasoning. I'm not about to start calling people out by name as there's just no need. Anyone who follows Canadian snowboarding, and has in the past likely can put together on their own who I might be speaking about. It's not to say those guys haven't done anything in the past few years. Just that they may have a hard road ahead of them now, if DC does fall apart based on what other guys are doing video part, and print media wise in comparison.

  19. bad63lac

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    DC Snow Program Cancelled?   

    Fuck Canadian snowboarders. They're all doing it wrong anyway.

  20. Iced_endeavor

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    DC Snow Program Cancelled?   

    Seriously. Fuck those guys.

  21. Boy

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    DC Snow Program Cancelled?   

    bad63lac said: Fuck Canadian snowboarders. They're all doing it wrong anyway.

     

    Out of respect you should really offer a french translation as well.

  22. abrakfkingdabra

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    DC Snow Program Cancelled?   

     Meh . . Angry Snowboarders article is nothing more than his opinion, bad spelling, and a complete lack of knowledge or respect for the fact snowboarding is a worldwide buisnes, not just CO.

    Cant see DC folding, you see enough of their product over here in Europe on the slopes - i do think they need to rethink their whole program though, as they seem to have a lot of big name pros who havent done shit for years who they are probably paying megabucks to, mostly the ex forum guys /(Walsh excluded)

    DC really dont need a big strong team to sell product, probably just a couple of headliners - the people who are in the market for a DC board probably have very little idea about snowboarding apart from wht they see on TV, and think DC is a cool brand anyway.

    People buy a DC snowboard becasue they watch the X-Games, see Travis Pastrans wearing DC, go buy a hoodie down at the mall, then pick up a DC snowboard in the fall becasue its a brand they associate with.

    Pretty much like Ed Hardy  

  23. rossco23

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    DC Snow Program Cancelled?   

    abrakfkingdabra said:  
    Pretty much like Ed Hardy  

     
    dont forget, "love kills slowly"

    ive yet to see any ed hardy on the slopes (thank god)

  24. rlang

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    DC Snow Program Cancelled?   

    I don't see a ton of them in the US, but it seems like the rippers from just about every other country are on them frequently.  

  25. Paulg

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    DC Snow Program Cancelled?   

     I remember first seeing Ed Hardy gear at a trade show in Reno.....the rep was shunned by everyone, it was comical.

  26. Paulg

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    DC Snow Program Cancelled?   

    abrakfkingdabra said:  Meh . . Angry Snowboarders article is nothing more than his opinion, bad spelling, and a complete lack of knowledge or respect for the fact snowboarding is a worldwide buisnes, not just CO.
    Cant see DC folding, you see enough of their product over here in Europe on the slopes - i do think they need to rethink their whole program though, as they seem to have a lot of big name pros who havent done shit for years who they are probably paying megabucks to, mostly the ex forum guys /(Walsh excluded)
    DC really dont need a big strong team to sell product, probably just a couple of headliners - the people who are in the market for a DC board probably have very little idea about snowboarding apart from wht they see on TV, and think DC is a cool brand anyway.
    People buy a DC snowboard becasue they watch the X-Games, see Travis Pastrans wearing DC, go buy a hoodie down at the mall, then pick up a DC snowboard in the fall becasue its a brand they associate with.
    Pretty much like Ed Hardy  

     

    Not to defend angry snowboarder (haven't even read the article) but you have to realize that DC is owned by Quiksilver, a publicly traded company. They are now beholden to stockholders and if they fail to meet their projected goals they'll be deemed a failure, even if they're selling product and turning a profit. Remember, Quik wanted DC to become the #2 snow line.....in like 5 years and I heard that at least 6 years ago.

  27. abrakfkingdabra

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    DC Snow Program Cancelled?   

     I know that, but i still think that DC snow wont go under, but will changepretty significantly

  28. Paulg

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    DC Snow Program Cancelled?   

     I agree, the name has plenty of value so it won't be allowed to die....but it might get sold or you might start seeing the gear in Big 5 and Sports Authority.

  29. abrakfkingdabra

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    DC Snow Program Cancelled?   

     You already get their gear in TJ Maxx in the UK

  30. Paulg

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    DC Snow Program Cancelled?   

     you can get analog in TJ Max here.

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