For one of my classes I need to select a case (well a company) that involves business innovation in some way and in order to find enough material it should be 'big' enough. Any ideas?
To give you an idea what type of case I need- The prof wrote:
Avoid well-known, over-discussed cases like the Ipad, Zara, Facebook, and Starbuck. Just some examples to give an idea about possible cases:
The out-break of the imitation virus, Android in laptops, Business development in emerging markets, Telemedicine and innovation of health care, How to use Twitter in your business model, The market for Eco food, Changes in the newspaper industry
So yeah, brainstorm with me :)
I thought somehow about social media in general and the effects on marketing or maybe the development of Brazil but if anyone has a cool idea where to find an innovation in a specific firm in those fields or just another really innovative company with enough buzz about it - holla!