So I got an email this morning from a marketing friend at Park City informing me they did not make a mtn. video this year because of the economy and what not. The amount of money that they spend on "team riders" there is astronomical, all just for a face on a magazine spread in Transworld. This got me thinking, is the money spent making this core image better for the mountain???? or is the idea of spending that money on extra park staff hours, pipe monster gas and improvements for a better park more beneficial???
it is still snowing on Hood right this second by the way